Engage, Communicate and Influence Stakeholders

We have outlined some of the key stakeholders and how BA professionals can engage them and manage their working relationship. These stakeholders are relevant to different contexts such as operations, projects, processes or business-as-usual scenarios:   

1. Senior management (CXOs) -  Owner, Chairperson, Director, CEO, COO, CFO, CIO [Keep them informed]
2. Product Development Team - Architect, Project Manager, Designer, Programmer, TQA tester [Work closely with them, facilitate/enable them continuously ]
3. Presales, Sales Support -  Presales analyst, Account Manager [Work with them on a need basis]
4. Operations/Project Team - Core team, Support personnel [Seek and offer support as and when needed]
5. Business Development - Sales team, Client Service team [ Keep them engaged]
6. Production - Floor team, core development team [Work alongside them, remove bottlenecks]
7. Finance - Finance Director, Accounts Director, Commercial Manager [ Keep them in the loop, seek help when needed]
8. Customers - Buyers, Purchasing manager, decision makers [ Engage continuously, know their needs and goals, aim to make them happy]
9. Users - End users, Consumers [ Focus on their goals, understand their needs, Keep them delighted]
10. HR/Recruitment - HR Director, Recruitment Manager, Training Manager, Personnel Manager [Keep them informed, give support when required]
11. Product Management - Programmer Director, Product Manager [Work closely with them, engage and communicate on a continuous basis]
12. Analysts - Systems Analyst, Data Analyst, Process Analyst, Change Analyst, UX Analyst [ Work closely with them, mentor juniors, seek help from seniors]
13. Other stakeholders - Suppliers, Regulators, Staff, Admin, Infrastructure Support [ Keep connected with them, engage on a need basis]