Focus Areas for Business Analysis Professional


Business analysis professionals need to focus on people, problems, processes, products and profits, not necessarily in the same order. The outcomes and contributions from BA depend on the objectives, purpose and scope laid down in the project, initiative or programme.    

To a large extent, we can bucket the focus areas of a business analysis professional into the following areas:

  1. People - Analyse, engage & influence key stakeholders  
  2. Problems - Identify, specify, prioritise & communicate problems   
  3. Product - Manage releases, iterations & features  
  4. Perspective - Product and design thinking 
  5. Communication - Multi-channel & multi-platform
  6. What & Why - As opposed to jumping into How  
  7. Business - Domain knowledge, Subject matter expertise
  8. Facilitation - Enabling teams in creating solutions


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