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Strategy

Strategy
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Introduction

Strategy comprises the direction, goals and plans for an organisation spanning over a longer term, as opposed to the short-term, tactical planning. Its not fixed and rigid, rather dynamic and one that moves with the changes in the internal vision and external trends.  

Strategic analysis,  management and strategy implementation are about aligning the organisation's plans and actions with the organisation's vision, mission, values, resources and capabilities. More importantly we need to consider these in the context of opportunities, trends, emerging themes and threats posed by the external environments.      

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